Today Multifamily needs to prepare for every aspect of the customer’s digital marketing journey strategy, whether the customers are gathering information to lease or leveraging technologies that are available to them to better optimize their decision-making process.
Leasing an apartment is a huge decision. It is most people’s largest monthly expense, and a myriad of resources are used to make an informed decision about where to live. Given this, first-and last click attribution is practically worthless; they provide an insignificant portion of the story. We build Milestones Attribution to tell a better story of the customer’s journey as they engage in gathering information to convert. Lilypads provide answers as to why the customers are dropping halfway through the funnel, where are they coming from, and the cost associated with the customer's journey at every milestone.
In the early stages of planning, many want to look at what their buying experience could entail, and that sneak peek sparks excitement. With Lilypads Milestones Moments, we provide deeper dive into our Milestones Attribution. The objective for Milestones Moments is to provide answers to external variables that affect customers’ ability to lease through the funnel. Milestones Moments pushes content and engages with the customers at every touch point and channel for a better conversion and experience all while boosting customers’ confidence in your business.
I Want-to-Know Moments
Marketers have more data than ever at their fingertips, but it is only as valuable as our ability to effectively extrapolate key takeaways and actionable insight. Large companies employ enormous team of cyber geniuses to make effective use of critical data, but many businesses cannot afford this luxury. The Lilypads Artificial Intelligence Decision Engine was created to mine the data on your company’s behalf and provide insightful, actionable marketing recommendations. A.I.D.E. churns through your relevant reporting stacks and returns easy-to -implement recommendations that impact your bottom line, learning as it goes to continuously optimize future recommendations based on actual results.
Marketers are objective and key results-driven—so is our Artificial Intelligence Automated Goal Strategy engine. This engine gives business the opportunity to change their key performance indicators, business marketing and operation goals, ad bidding goals on-demand for the A.G.S to put into action right away and provide results that affect your bottom line.
Milestones Attribution, Milestones Moments, AI Recommendations, and Automated Goal Strategy all form Lilypads’ technological breakthrough, proprietary Artificial Intelligence Decision Engine (A.I.D.E.), but are not mutually exclusive. A.I.D.E works to provide Lilypads’ customers with powerful data-driven recommendations and a comprehensive view of the actual customers path. A.I.D.E suit understands your customers’ path to conversion and recommend actionable methods to reach your audience around your business’ constant changing goals and objectives.