Why Multifamily needs to “Think Lilypads” before they think customer journey.

Today Multifamily needs to prepare for every aspect of the customer’s digital marketing journey strategy, whether the customers are gathering information to lease or leveraging technologies that are available to them to better optimize their decision-making process.

Lilypads’ proprietary Artificial Intelligence Decision Engine ‘A.I.D.E’ Multifamily businesses by leveraging technologies of today to empower optimize decisions making that leads to higher return on Investment and marketing spend. Lilypads does this by striving to understand business goals, customer motive, and intent to enhance revenue intelligence.

Tell the story with Milestones Attribution

Leasing an apartment is a huge decision. It is most people’s largest monthly expense, and a myriad of resources are used to make an informed decision about where to live. Given this, first-and last click attribution is practically worthless; they provide an insignificant portion of the story. We build Milestones Attribution to tell a better story of the customer’s journey as they engage in gathering information to convert. Lilypads provide answers as to why the customers are dropping halfway through the funnel, where are they coming from, and the cost associated with the customer's journey at every milestone.

Spark excitement with Milestones Moments

In the early stages of planning, many want to look at what their buying experience could entail, and that sneak peek sparks excitement. With Lilypads Milestones Moments, we provide deeper dive into our Milestones Attribution. The objective for Milestones Moments is to provide answers to external variables that affect customers’ ability to lease through the funnel. Milestones Moments pushes content and engages with the customers at every touch point and channel for a better conversion and experience all while boosting customers’ confidence in your business.

Sparking excitement through Milestones Moment queries

I Want-to-Know Moments

65% of online consumers look up more information online now versus a few years ago
66% of smartphone users turn to their phones to look up something they saw in a TV commercial.

I-Want-to-Explore Moments

2X increase in ‘near me’ search in the past year
82% of smartphone users use a search engine when looking for local business.

I-Want-to-Lease Moments

82% of Multifamily users consult their smart devices before deciding what to buy
29% increase in mobile conversation rates in the past year.

AI Recommendations

Marketers have more data than ever at their fingertips, but it is only as valuable as our ability to effectively extrapolate key takeaways and actionable insight. Large companies employ enormous team of cyber geniuses to make effective use of critical data, but many businesses cannot afford this luxury. The Lilypads Artificial Intelligence Decision Engine was created to mine the data on your company’s behalf and provide insightful, actionable marketing recommendations. A.I.D.E. churns through your relevant reporting stacks and returns easy-to -implement recommendations that impact your bottom line, learning as it goes to continuously optimize future recommendations based on actual results.


Marketers are objective and key results-driven—so is our Artificial Intelligence Automated Goal Strategy engine. This engine gives business the opportunity to change their key performance indicators, business marketing and operation goals, ad bidding goals on-demand for the A.G.S to put into action right away and provide results that affect your bottom line.

Mutual Exclusivity

Milestones Attribution, Milestones Moments, AI Recommendations, and Automated Goal Strategy all form Lilypads’ technological breakthrough, proprietary Artificial Intelligence Decision Engine (A.I.D.E.), but are not mutually exclusive. A.I.D.E works to provide Lilypads’ customers with powerful data-driven recommendations and a comprehensive view of the actual customers path. A.I.D.E suit understands your customers’ path to conversion and recommend actionable methods to reach your audience around your business’ constant changing goals and objectives.


What is the difference between Artificial Intelligence (AI) and Machine Learning?
 Artificial Intelligence is the broader concept of machines being able to carry out tasks in a way that we would consider “smart”. And, Machine Learning is a current application of AI based around the idea that we should really just be able to give machines access to data and let them learn for themselves.
How difficult is the set-up/onboarding process for a new property?
  It’s as easy as 1,2,3 to onboard all of your data into the decision engine. We have done all of the leg work-just plug and play
How does the system track the customer path to determine multi-touch lead attribution details?
 The decision engine leverages a variety of technologies mix with our proprietary solutions to answers the missing questions within your marketing and sales data to better pinpoint your customers within the funnel and before they get within the funnel
What kinds of recommendations does the AI engine make?
 The engine makes recommendations on sales, marketing, customers, social data and many more in a pragmatic way
Can I purchase lead attribution without the AI engine?
  No, because the more technologies that businesses are able to leverage using the decision engine the better the engine becomes at making decisions and providing answers as to why things are happening the way it is

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